Trump Again Trumps the Law

How perception continues to defeat reality, and what the Democrats need to learn

Mookie Spitz
4 min readAug 16, 2022

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Nobody likes being told what to do.

Power is getting people to do what you want them to do.

Successful leaders, brands, and organizations don’t tell people what to do.

Instead they understand what their followers, customers, and tribe want, and inspire them to act on what they consider to be a flattering reflection of themselves and their own, already entrenched beliefs and values.

Winning politicians understand this best, since their messaging is by nature designed for pure behavioral manipulation. And no politician in memory does it better than Donald J. Trump.

Like everyone else, this KFC-devouring, pussy-grabbing, Putin, Duarte, and Kim-loving, democracy-destroying, Rona-bleaching, Muslim-banning, white trash fake billionaire from Queens is better at some skills than others.

What he’s an unmatched GENIUS at is understanding his target audiences and communucating with them in a simple, direct, and emotional way that super-charges their cherished beliefs, making himself their champion and savior.

As Sam Harris said in his pithy, powerfully illuminating podcast “The Key to Trump’s

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Mookie Spitz

Author and communications strategist. His latest book SUPER SANTA is available on Amazon, with a sci fi adventure set for Valentine's Day 2024.