The Muskification of Twitter

Will it work? Depends on what the hell he’s actually trying to do…

Mookie Spitz
3 min readNov 22, 2022

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Musk is running the same plays at Twitter as he did at Tesla and SpaceX: Darwinian firing, Skinnerian performance assessments, Draconian working conditions, and basically micro-managing the shit out of the entire organization.

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Mookie Spitz

Chicago native now in New York City by way of LA. Hungarian parents, Korean kids, racks of electric guitars, shelves of Rubik's Cubes, and mountains of LEGO.