The Muskification of Twitter

Will it work? Depends on what the hell he’s actually trying to do…

Mookie Spitz

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Musk is running the same plays at Twitter as he did at Tesla and SpaceX: Darwinian firing, Skinnerian performance assessments, Draconian working conditions, and basically micro-managing the shit out of the entire organization.

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Mookie Spitz

Author and communications strategist. His latest book SUPER SANTA is available on Amazon, with a sci fi adventure set for Valentine's Day 2024.